17 Oct Storytelling Goes Virtual
Virtual Reality is the new hot technology that every company wants to get their hands on in their attempt to be at the front of this new trend. As virtual reality enters the mainstream, prompting the arrival of virtual reality storytelling, it’s important to know the already present power of storytelling marketing.
Storytelling has been a part of our culture since ancient times but is now utilized as an essential content marketing technique that is a necessity in a content marketing strategy. A robust storytelling strategy needs a strong focus on what people want to hear and share and shift away from the traditional ways of marketing. Your audience needs to have an experience and follow your brand’s story. Warby Parker Eyewear demonstrated storytelling marketing by explaining the concept behind their company through a story:
“Every idea starts with a problem. Ours was simple: glasses are too expensive. We were students when one of us lost his glasses on a backpacking trip. The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining. The rest of us had similar experiences, and we were amazed at how hard it was to find a pair of great frames that didn’t leave our wallets bare. Where were the options?”
This implementation of storytelling marketing lets the audience know that the company execs are just average people that were looking for affordable and trendy eyewear once too and that the entire idea for the Warby Parker company has affordable eyewear in mind.
Until now our media has been constrained to a two-dimensional world with newspapers, TV’s, and computer screens. Virtual Reality storytelling allows it to be immersive and puts the user directly there. Reactions to this experience are more emotional and evoke more profound responses. Film festivals have been showcasing many innovative stories in VR as well as Industry trade shows, and technology company corporate events.
The key to developing more great virtual reality storytelling relies on the adoption of this medium by consumers. As long as things like VR headsets and VR phones aren’t commonly sold, acceptance by the masses will be a challenge. The fastest growing combination in the consumer drone market this year was drones combined with VR headsets. Drone racers have used VR goggles since drone racing became a reality and people love that they can control their drones with a VR headset. V-Drone knows how fast technology changes and how important it is to stay ahead of trends. Our proficiency with drones and virtual reality set us apart from traditional companies, and we take tired marketing campaigns to new heights. If your brand has a story to tell we can make sure your story has a happily ever after.